Your Partner in Cycling & Sport Distribution

Dawson Sports Group (DSG) is a privately owned distributor dedicated to building brands and strengthening the cycling and sports industry across Australia and New Zealand. Our expanding portfolio features leading international names from the UK, Italy, France, Canada, Taiwan, and the United States, and we proudly supply more than 750 specialty retailers with products that riders trust.

We work closely with manufacturers to extend their brand presence while supporting retailers with reliable service, expert knowledge, and premium products that drive growth and inspire athletes and enthusiasts alike.

Whether you’re a retailer or a rider, we’re here to connect you with the world’s best cycling products.